
Let's Connect.
Join us at Connect March 4 and 5, 2026 for Canada’s leading pet industry trade show and business growth event.
Connect brings together manufacturers, retailers, distributors, service providers, and pet professionals from across Canada to collaborate, share ideas, and access new opportunities. This premier event features expert speakers, Connect Tool Box vendors, and targeted networking sessions designed to deliver actionable insights and strategies that help pet businesses thrive in a competitive and evolving market.
More than just a pet industry trade show, Connect is a community built by pet professionals for pet professionals. We support retailers and exhibitors by providing education, resources, and direct access to innovative brands that are committed to helping Canadian pet businesses grow.
Let’s Grow, Innovate, and Connect at Canada’s top pet industry event.
Connect:
A B2B pet trade event celebrating the Canadian pet industry hosted and created with a team that is 100% built with individuals and vendors from the Canadian Pet Industry.




Attendees and Exhibitors can enjoy all the amenities of the Connect Lounge. A spacious seating area with beverages, charging stations and plenty of seating area for impromptu meetings.
Connect brings 2 days of educational talks to attendees. Visitors will hear from Jennifer Murray, Jordan Milgrom, and financial advice through RBC, Moneris and ADP.
A highlight of the show is Connect's Fresh Food Showcase featuring a variety of frozen and gently cooked products from many of the Connect Exhibitors. Thanks to Habco for the great looking freezer setup.
Thursday night features Connect Live at the NFCC with the Orange Man Band. The evening will kick off with $10,000 in cash giveaways to retailers and exhibitors.

Over the past month, several news outlets have brought attention to a growing challenge in the country’s pet and livestock sectors: a nationwide shortage of veterinary medications. Professional associations, dairy producers, and animal health experts are calling for regulatory reforms as the situation intensifies.
According to a recent report by Global News, Canadian veterinarians have lost access to roughly 40 percent of the medications that were once available in the country’s animal health market. The Canadian Veterinary Medical Association (CVMA) describes the situation as “frustrating” and warns that shortages are affecting both small animal clinics and large animal producers.
📎 Article: "Frustrating: Veterinarians urge regulatory changes as medicine shortages mount"
https://globalnews.ca/news/11549213/veterinarians-drug-shortage-concerns/
A detailed analysis shared through Barchart News highlights how regulatory changes introduced by Health Canada in 2017, combined with Canada’s relatively small market size, have made it less appealing for pharmaceutical companies to license or maintain animal health products domestically.
The issue extends beyond pets. A report in DairyNews Today warns that the shortages are now threatening the health and productivity of Canada’s dairy herds. Without timely access to essential medications, routine conditions such as mastitis, lameness, and digestive disorders become harder to treat. This poses risks to animal welfare and to the stability of Canada’s food supply.
📎 Article: "Veterinary Medicine Shortages Threaten Dairy Herd Health in Canada"
https://dairynews.today/news/veterinary-medicine-shortages-threaten-dairy-herd-health-in-canada.html
Producers and veterinarians argue that unless regulatory pathways are modernized, particularly around imports and generic approvals, clinical tools will continue to disappear from shelves. This would limit treatment options and raise costs for both pet clinics and livestock operations.
The Canadian Animal Health Institute (CAHI) provides important context. Canada represents only about 2.5 percent of the global animal health market and roughly 10 percent of the United States market. For many pharmaceutical manufacturers, the cost of navigating Canadian regulatory approvals outweighs the potential return. As a result, companies often avoid launching products here or discontinue them after initial approval.
📎 Policy background:
https://cahi-icsa.ca/policy-and-outreach/availability-of-veterinary-medicines
CAHI and CVMA both stress that without changes to streamline approvals or harmonize standards with larger markets, shortages will likely continue and possibly worsen.
For the broader pet sector, including retailers, distributors, pet food manufacturers, breeders, and service providers, these shortages may influence the industry in several ways:
Changes in clinic purchasing behavior as veterinarians turn to alternative therapies, compounding pharmacies, or imported options
Increased demand for preventive care and wellness products as pet owners look for non-prescription solutions
A shift in industry advocacy priorities with a stronger focus on regulatory modernization and supply chain resilience
New exhibitor interest at B2B trade shows where supplement companies, functional nutrition brands, and alternative medicine suppliers may see increased attention
As Canada’s pet industry continues to grow, ensuring stable access to veterinary medications will be essential for animal welfare, clinical practice, and the economic health of the sector.
This article summarizes reporting from the following outlets:
Global News
Barchart News
DairyNews Today
Canadian Animal Health Institute (CAHI)