Grow. Innovate. Connect.
Let's Connect.
Join us at Connect March 4 and 5, 2026 for Canada’s leading pet industry trade show and business growth event.
Connect brings together manufacturers, retailers, distributors, service providers, and pet professionals from across Canada to collaborate, share ideas, and access new opportunities. This premier event features expert speakers, Connect Tool Box vendors, and targeted networking sessions designed to deliver actionable insights and strategies that help pet businesses thrive in a competitive and evolving market.
More than just a pet industry trade show, Connect is a community built by pet professionals for pet professionals. We support buyers and exhibitors by providing education, resources, and direct access to innovative brands that are committed to helping Canadian pet businesses grow.
Let’s Grow, Innovate, and Connect at Canada’s top pet industry event.
Connect:
A B2B pet trade event celebrating the Canadian pet industry hosted and created with a team that is 100% built with individuals and vendors from the Canadian Pet Industry.
Connect Lounge
Attendees and Exhibitors can enjoy all the amenities of the Connect Lounge. A spacious seating area with beverages, charging stations and plenty of seating area for impromptu meetings.
Education Stage
Connect brings 2 days of educational talks to attendees. Visitors will hear from Jennifer Murray, Jordan Milgrom, and financial advice through RBC, Moneris and ADP.
Fresh Food Showcase
A highlight of the show is Connect's Fresh Food Showcase featuring a variety of frozen and gently cooked products from many of the Connect Exhibitors. Thanks to Habco for the great looking freezer setup.
Connect Live
Thursday night features Connect Live at the NFCC with the Orange Man Band. The evening will kick off with $10,000 in cash giveaways to retailers and exhibitors.
Join the Movement to Protect Oceans, Support Canada, and Nourish Pets
Join the Movement to Protect Oceans, Support Canada, and Nourish Pets
By Jennifer Murray
Canadian retailers have a chance to be part of something bigger than any one product. The United Seal Industry Association of Newfoundland and Labrador is leading a bold initiative that supports healthy oceans, strengthens Canadian communities, and delivers incredible benefits for pets. Now we are calling on you to help us build a movement that can change Canada for the better.
Seal populations along the east coast are abundant, and without careful management, they impact fish stocks, the delicate balance of our marine ecosystem, and the health ofthe seals themselves. The USIANL seal project provides a solution. By supporting responsible and humane harvests, we can protect fish stocks, support sustainable coastal economies, and ensure our oceans – including the seals – remain vibrant for generations to come.
The products created from this initiative, especially seal oil rich in Omega-3s including DPA, are a game-changer for pets. These nutrients support healthy skin and coats, improve joint comfort, promote heart and brain health, and are absorbed more effectively than many traditional oils. Pet owners are looking for products that are natural, safe, and effective. By offering these premium Canadian products, you give pets the nutrition they need while promoting sustainability right here at home.
As a retailer, you are a critical part of this movement. Every sale and every conversation with a customer is a chance to support Canadian jobs, build a sustainable future, and protect the environment. By championing seal products, you are showing your customers that your business cares about pets, communities, and the planet.
We are inviting retailers across Canada to join us at booth 602 at the Connect Pet Expo. Be part of a movement that delivers positive change, strengthens Canadian communities, and gives pets the best nutrition nature has to offer. Together we can create a future where vibrant oceans, healthy seals, thriving communities, and happy pets are the standard.
Want to learn more about Canada’s newest and emerging pet food ingredient?
Youtube Video: https://www.youtube.com/watch?v=uWE5LGS_1nc&t=2s
Website: https://usianl.org
Seal has the potential to become Canada’s signature novel protein, similar to the success of kangaroo in global pet nutrition. To explore seal-based products and their market opportunity, contact Jennifer Murray by email at [email protected]
Visit them at Connect March 4&5, 2026 https://connect2026.expofp.com/?murray-pet-sales
2026 Exhibitors
