SUPERZOO, a pet retail trade show in North America, will host its annual event in Las Vegas from Aug. 14-16 at the Mandalay Bay Convention Center with education sessions starting on Aug. 13. With more than 1,000 new products ready to hit the shelves, SUPERZOO 2024 will be the ultimate destination for retailers looking to stay ahead of market trends, according to show organizers.

“SUPERZOO is the premier event for pet industry professionals to discover cutting-edge products and connect with leading suppliers,” said Mike Karsting, senior vice president of events at the World Pet Association (WPA), the organizer of the show. “This year’s show floor promises to be our most dynamic yet, featuring innovative products across every category. It’s the perfect opportunity for retailers to find the next big trends in pet retail.”

Building on last year’s success, which saw a 10 percent increase in attendance, SUPERZOO 2024 is set to host 1,050 exhibitors, including 300 first-time exhibitors. Spanning more than 328,000 square feet of exhibit space, attendees will have the opportunity to explore cutting-edge products from established brands and emerging innovators alike, WPA officials said. Catering to both small independent retailers and larger chains, the show floor will feature specialized sections to meet diverse needs, officials added.

This year, attendees can look forward to an impressive lineup of new products that span a variety of categories, including snacks and wellness, accessories, technology, grooming tools, and boarding furnishings. The New Product Showcase will feature more than 1,000 cutting-edge products set to shape the future of the pet industry, providing attendees with an exclusive preview before these products hit the shelves. Additionally, the dedicated Emerging Brands section will highlight more than 80 new companies, showcasing the latest innovations and trends in the pet industry.

“We are thrilled to bring together such a diverse range of innovative products that will undoubtedly set new trends in the pet industry,” Karsting added. “SUPERZOO 2024 is poised to be the most exciting and valuable event for pet retailers and professionals.”

WPA offered a preview of some of the new products that will be on display:

• DoggyRade's Advanced Pet Nutrition/DoggyRade Unleashed (booth 7457): Designed to improve intestinal and immune health, these prebiotic drinks provide fast, reliable and healthy hydration for pets.

• Joyride Harness' Summer Mesh Harness (booth 7063): This breathable, lightweight harness is perfect for summer, ensuring comfort and durability for warm-weather walks and outdoor adventures. 

• Kedi Labs' Health Tests (booth 7476): Affordable, fear-free at-home health tests for common pet issues such as vomiting, diarrhea and urinary tract infections. 

• Natures Specialties' Truly Hypo Conditioner and Bath Brush (booth 1730): Formulated with Jojoba Oil and Aloe Vera, Truly Hypo Conditioner intensely moisturizes and repairs sensitive skin while preventing dander and promoting a lustrous sheen. The dual-sided bath brush, with short and long bristles, effectively removes tangles and reaches down to the skin, making it ideal for pets with longer coats. 

• Puppy Playground's Cuddle Couch (booth 2330): This full-size couch for dogs features drainage holes and tunnels. It is compatible with playground systems, providing a versatile and comfortable lounging solution for pets. 

• Refuresh's Deshedding Tool (booth 2135): This brush features vertical teeth with 'C' or 'L' shaped edges for deep cleaning and reduced shedding. Its adjustable head, spaced teeth and ergonomic design ensure comfort and efficiency for all breeds and coat types.

• Ryan’s Pet Supplies' Paw Brothers Big Paw Slicker (booth 1730): This brush is designed for all coat types and effectively removes and prevents tangles, knots and mats. 

• Tailr's QR Pet Tag (booth 1996): A luxury QR pet tag offers lost-and-found functionality and a comprehensive pet profile document hub. It allows pet owners to store grooming, personality and health information, ensuring tailored care for their pets.