Grow. Innovate. Connect.
Let's Connect.
Join us at Connect, the Canadian platform for collaboration and innovation in the pet industry!
We are dedicated to bringing together Canadian and global pet industry leaders-including manufacturers, retailers, and suppliers-to foster strong relationships and drive success.
At Connect, you'll find invaluable opportunities for networking, education, and dialogue, all designed to help pet businesses thrive in an ever-evolving market. Our Connect Tool Box vendors and expert speakers are here to share powerful insights and strategies to help you grow your business.
This event is more than just a gathering-it's a community committed to empowering retailers
with the knowledge, skills, and connections they need to succeed. We advocate for innovative solutions and ensure retailers have access to brands that truly support them.
Built by pet professionals, Connect values your input! We invite you to share your vision and insights to make this experience even more impactful for your business. Join us in shaping the future of the pet industry-let’s grow together!
Connect:
A B2B pet trade event celebrating the Canadian pet industry hosted and created with a team that is 100% built with individuals and vendors from the Canadian Pet Industry.
Connect Lounge
Attendees and Exhibitors can enjoy all the amenities of the Connect Lounge. A spacious seating area with beverages, charging stations and plenty of seating area for impromptu meetings.
Education Stage
Connect brings 2 days of educational talks to attendees. Visitors will hear from Jennifer Murray, Jordan Milgrom, and financial advice through RBC, Moneris and ADP.
Fresh Food Showcase
A highlight of the show is Connect's Fresh Food Showcase featuring a variety of frozen and gently cooked products from many of the Connect Exhibitors. Thanks to Habco for the great looking freezer setup.
Connect Live
Thursday night features Connect Live at the NFCC with the Orange Man Band. The evening will kick off with $10,000 in cash giveaways to retailers and exhibitors.
Why Pet Brands Are Embracing Both B2B and B2C Events — And Winning
Why Pet Brands Are Embracing Both B2B and B2C Events — And Winning
The most successful brands in the pet industry are no longer choosing between business-to-business (B2B) and business-to-consumer (B2C) events, they’re committing to both. And for good reason: when done well, participating in both formats creates a powerful loop of influence, reach, and brand growth.
Take Walker Sales & Marketing, Grand Valley Quail Pet Treats, and Farmina Pet Foods, all companies that understand the unique value each type of event brings to their business. At B2B events like Connect…Canada’s Pet Trade Expo, these brands meet face-to-face with key buyers, distributors, and other industry decision-makers. It’s where relationships are built, business is done, and new opportunities are unlocked.
"Consumer shows give us the opportunity to hear directly from the end users, helping us gather real-time feedback and adapt quickly when needed." - Gord Walker
But those same companies also make a strong showing at consumer-facing events like the Canadian Pet Expo, where they connect directly with the people who buy, use, and love their products. These expos offer a different, but equally valuable, kind of engagement: real-time feedback, brand storytelling, and the chance to create lasting impressions with pet families.
The benefit of doing both? Consistency. Brands that are active in both B2B and B2C spaces reinforce their messaging across the entire supply chain, from retail partners to end users. They stay visible, build trust on all fronts, and remain top-of-mind in a crowded market.
For companies looking to grow in today’s fast-moving pet industry, this dual approach isn’t just smart, it’s essential.
To learn more about Canadian Pet Expo Shows, contact [email protected].
For details about exhibiting at Connect…Canada’s Pet Trade Expo, reach out to [email protected].
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